The time is rapidly approaching, if it’s not here already, for web masters to look beyond traditional branding and marketing streams. Certainly, when it comes to building sources of traffic, the long used and abused search engine optimization strategies are becoming tired.
Social marketing is the latest trend and it can be quite successful. It can also be extremely frustrating. You can spend hours, weeks or even months building a profile on a site like Facebook only to have it pulled because you breach some obscure rule.
Traditional branding marketing methods still work well. Banner advertising doesn’t deliver much in the way of clicks but it does work well for branding. This is particularly true if your banner is clever and catches the eye.
For many online businesses, email marketing is still proving to be successful. The key to a successful email marketing campaign is communication rather bombardment. Newsletters that provide helpful information are often appreciated by those on your lists. If there is a little marketing at the same time, believe it or not the recipients expect it, so long as its not overdone.
There is a wide variety of marketing options available. I haven’t even scratched the surface yet since there is the world of offline marketing, blogging, pay-per-click and affiliate marketing available as options. These are not all ‘marketing’ in the true sense, however, every time you expose you business, your brand, or your product, you are undertaking some form of marketing.
To be successful now, you need to find a mix of these methods that works best for your business. What works well for one may not work well for another. Some products are well served with pay-per-click advertising – for others the opposite is true.
Search engines are not the be all and end all of marketing and traffic building. Find the right mix and you will find that variety is, indeed, the spice of life – or in this case, the key to successful branding and marketing.